Digital Merchandising

0 credit hours

Credits awarded upon completion

Self-Paced

Progress at your own speed

24 hours

Estimated learning time

About the Course

Description

This course is designed to help students learn how to develop a comprehensive merchandising strategy for the web. Digital merchandising is a rapidly growing area in the eCommerce space and is the art & science of displaying products and content throughout the user journey to help drive sales and conversion for online retailing businesses. This hands-on course will teach students the best practices of web merchandising presentation, promotional planning & execution, product liquidation strategies, fundamentals of site taxonomy & web navigation, conversion rate optimization/testing, and how to make strategic decisions based on analytics.

For any questions about course content, please contact the course instructor, Chelsey Potter -- chpotter@lasell.edu.

This section of FASH924: Digital Merchandising runs 9/8-10/5 in the Fall 2026 term. Students may enroll in the course up until 9/11. For any questions about enrollment or Lasell Professional Studies, please contact profstudies@lasell.edu.

Sections

Schedule

Synchronous

Delivery method

Online

Instructors

Chelsey Potter

$495

Deliverables

0 Credits
Academic Excellence
Earn necessary number of credit hours for completing this content

Outcomes

Develop a comprehensive digital merchandising strategy to support eCommerce sales and customer engagement.
Apply best practices in online product presentation, site navigation, and promotional planning to enhance the customer experience.
Analyze website performance data and conversion metrics to make informed merchandising decisions and optimize results.
Evaluate merchandising and product lifecycle strategies, including product liquidation and promotional campaigns, to improve business performance.