Schedule
Synchronous
Delivery method
Online
Instructors
Chelsey Potter
Developing Digital Commerce Strategies
0 credit hours
Credits awarded upon completion
Self-Paced
Progress at your own speed
24 hours
Estimated learning time
About the Course
Description
This course is designed to teach students digital commerce strategies. Students will learn how to plan digital businesses for future growth by using strategic planning processes used by industry professionals. This hands-on course will show students how to plan an eCommerce business based on data-driven decisions by executing business cases & forecasts. Students will be researching the latest digital trends & vendors and will be evaluating these different technologies and will come out of the course with a 5-year innovation roadmap to help support financial eCommerce growth plans.
For any questions about course content, please contact the course instructor, Chelsey Potter -- chpotter@lasell.edu.
This section of Developing Digital Commerce Strategies runs 11/16-12/14 in the Fall 2026 term. Students may enroll in the course up until 11/20. For any questions about enrollment or Lasell Professional Studies, please contact profstudies@lasell.edu.
Sections
Deliverables
0 Credits
Academic Excellence
Earn necessary number of credit hours for completing this content
Outcomes
- Develop strategic plans to support digital commerce growth.
- Create business cases and forecasts using data-driven decision-making.
- Evaluate emerging digital commerce trends, technologies, and vendors.
- Develop a five-year innovation roadmap to support eCommerce growth.
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