Attracting & Retaining Your Digital Customer

This course is designed to teach students digital acquisition and retention strategies. Students will learn how to attract new prospective customers and how to retain and build a loyal customer base online. This hands-on course will provide a comprehensive overview of each digital marketing channel and associated metrics, direct response copywriting & design best practices, creating & developing a customer segmentation strategy, and how to measure, test, and optimize campaign performance.

For any questions about course content, please contact the course instructor, Chelsey Potter -- chpotter@lasell.edu.

This section of FASH925: Attracting & Retaining Your Digital Customer runs 10/12-11/9 in the Fall 2026 term. Students may enroll in the course up until 10/16. For any questions about enrollment or Lasell Professional Studies, please contact profstudies@lasell.edu.