Schedule
Synchronous
Delivery method
Online
Instructors
Chelsey Potter
Leveraging AI for Marketing & Customer Experience
0 credit hours
Credits awarded upon completion
Self-Paced
Progress at your own speed
24 hours
Estimated learning time
About the Course
Description
Leveraging AI for Marketing & Customer Experience is one of five required courses in the AI for Business Transformation Certificate. The five courses are integrated but independent and can be taken in any order.
This course applies AI directly to customer engagement, marketing performance, and digital customer experience. Participants examine how AI fits into marketing platforms and CRM workflows, and how it influences personalization, campaign effectiveness, and customer insight. Emphasis is placed on evaluating results rather than adopting tools blindly.
Assignments mirror real organizational scenarios rather than abstract exercises.
For any questions about course content, please contact the course instructor, Chelsey Potter -- chpotter@lasell.edu.
This section of Leveraging AI for Marketing & Customer Experience runs 10/13-11/10 in the Fall 2026 term. Students may enroll in the course up until 10/16. For any questions about enrollment or Lasell Professional Studies, please contact GPS@lasell.edu.
Sections
Deliverables
0 Credits
Academic Excellence
Earn necessary number of credit hours for completing this content
Outcomes
Participants will:
- Use AI for marketing content generation and optimization
- Implement personalization strategies based on customer data
- Evaluate AI-supported CRM and customer engagement systems
- Optimize campaigns using AI-driven performance insights
- Measure engagement, conversion, and return on investment
- Assess risks related to brand consistency, customer trust, and automation
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