Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification.

Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers.

This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist. In addition, the courses will enhance your knowledge and expertise in integral areas such as content creation and content marketing; social media advertising; and Social Selling.

After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so.

You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: -
•	Understand how digital and social media have disrupted the way businesses sell to consumers
•	Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools
•	Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies
•	Recognize how to use the principles of effective content marketing to create content that engages an audience

This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Social Media and Digital Marketing Fundamentals

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.

You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: -
•	Identify the benefits and advantages to a business of using social media to engage an audience
•	Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers
•	Set up a social media account for a business
•	Build, manage, and sustain an active social media community

This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Social Media and Social Content Strategy

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.

You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -
•	Set up and optimize a Facebook Page to promote a business
•	Use Facebook Ads Manager to build effective advertising campaigns
•	Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns
•	Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat

This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Facebook, Instagram, and Snapchat Marketing

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.

You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: -
•	Apply best practices for publishing tweets and using hashtags on Twitter
•	Manage and optimize the performance of Twitter advertising campaigns
•	Build a company’s presence on LinkedIn
•	Measure the performance of LinkedIn advertising campaigns
•	Recognize the key role of social video and YouTube for online marketing
•	Create engaging advertising campaigns to run on YouTube

This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Social Media Marketing in Practice

About the Program

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